The Performance Management eComic Book began with a simple but ambitious challenge: create a communication piece about performance reviews that employees would actually want to read. Traditional performance-management resources often go unnoticed—they’re too long, too formal, or too dense. To break that pattern, I set out to design something visually bold, fast-paced, and relatable to everyone in the organisation. The result was an interactive, pop-art style digital comic, blending colour, humour, storytelling, and practical guidance into a single, highly engaging experience.
I wrote and designed the full narrative around a character navigating their interim performance review. Every scene mirrors a moment employees recognise: gathering feedback, reviewing goals, updating systems, seeking advice, aligning expectations, and preparing for honest conversations with their manager. By embedding these moments into a comic-book storyline, I transformed what could have been a dry checklist into a vibrant, memorable journey—one designed to lower anxiety, build confidence, and humanise the review process.
Stylistically, I chose a bright pop-art aesthetic with bold lines, comic panels, speech bubbles, and action effects to immediately grab attention. The style communicates energy and approachability, signalling to employees that this isn’t another corporate document—it’s something fun and refreshing. I ensured the pacing of panels makes the guidance feel quick and digestible, encouraging employees to read to the end rather than skim or skip.
To enhance usefulness, I built interactivity directly into the comic. Words and phrases highlighted in light blue function as embedded links, taking employees to the organisation’s portal where they can access additional resources, tools, templates, and deeper guidance. This gives the comic a dual purpose: entertainment and utility. Employees can follow the story and, at any point, jump into practical materials that support their preparation for reviews.
Throughout the process, I focused on making the experience inclusive and universal—something any employee, regardless of role or level, could connect with. The combination of story, humour, and clear call-to-action points creates a simple but effective learning moment: performance reviews don’t have to be intimidating; they can be manageable, structured, and even engaging.
The final eComic Book succeeded in doing exactly what it set out to do—stand out. It captured attention, encouraged participation, and helped employees feel more informed and confident heading into their performance conversations. It’s a strong example of how creative formats can transform internal communications into experiences people genuinely enjoy.